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LOTTE contributes to enriching life by providing products and services that are loved and trusted. Since LOTTE officially entered the food industry by founding LOTTE Confectionery in 1967, it has become a leader in the Korean tourism and retail industries by establishing some of Korea’s top hotels and department stores. LOTTE has since extended its reach into such key industries as petrochemicals and construction. LOTTE is positioning itself as one of Korea’s key conglomerates based on a wealth of diverse experiences and know-how. Furthermore, it is now growing as a global conglomerate trusted by customers all over the world, making constant efforts focused on the vision of becoming one of Asia’s TOP 10 Global Groups by 2018. LOTTE will continue to make customers’ lives richer with its strict quality control and differentiated services.